Ideation

We help teams think differently, innovate, and collaborate better by facilitating powerful experiences that combine improv theory and design thinking.

Discover your next breakthrough ideas with an On Your Feet ideation experience.

Case Example

Creating Idea Culture at Nike

Ideation Experienes Look Different Based on What You Need

 

Virtual Ideation

We facilitate unique and powerful experiences that bring fun, structure, and physicality to the virtual space to spark new ideas and create design flows.

 

Big Group Ideation

Ideation is best when everyone feels involved. Improv practices combined with social science can create “group genius experiences” that are perfect for large teams and conferences.

 

Idea Days

We keep ideas flowing with day-long interactive, high-energy immersions at your office or at offsite retreats like the Nike retreat pictured above.

 

Special Expert Days

When you need knowledge and science to inform your designs, we bring in topic experts to join the ideation process, so your creativity starts with relevant science, data, and knowledge.

Custom Experiences

We are known for creating custom experiences for ideation. Here are a few examples.

  • Character Ideation — For Nike, we helped teams inhabit powerful characters to ideate and explore specific marketing and branding questions.

  • Dirt Is Good — For a global detergent brand, we explored the consumer experience through a two-day immersion where we had teams stain shirts to see how “every stain has a story” and that sometimes “dirt is good.”

  • Manifesto Songs — For Owens Corning, we helped scientists write bold songs and manifestos to better see how they could change the world with their sustaintable work.

An Approach

Framing The “Right” Problem

 

At On Your Feet, we know that ideation should be fun, interactive, and useful.

Let us create the ideation experience that is perfect for your team to discover its next breakthrough ideas.