The Science-Led Services
Directed by Dr. Troy H. Campbell
Dr. Troy Campbell is a behavioral scientist with an artistic heart and the super skill of turning science into tools that everyone can use.
Everything we do at OYF has a little bit of Troy’s scientific guidance behind it, but we also feature a series of services that are directly led by Troy. This is a list of those services, which can be contracted as standalone or combined with other OYF services.
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Troy has a PhD from Duke University, is as a world class designer (Disney, Netflix, United Health), a former Oregon marketing professor, and a researcher who recently had two of the top 100 most directly discussed academic publications online in 2020.
Topic Trainings (HIVEs)
If you need to train your employees or want to up your game . . .
Learn the most relevant and cutting edge ideas from behavioral science and more in an engaging Training HIVE (Highly Interactive Virtual Experience) or a “consulting” style workshop.
Click here for a full list of topics, including the popular:
Behavioral Science
The Science of Story
Inclusion & Unconscious Bias
Scientific Mind, Artistic Heart (Monthly Series)
Start With Science Design & Ideation
If you are designing or ideating for consumers or employees . . .
You should start with science. This means you first begin by standing on the shoulders of the most advanced and relevant-to-your-project knowledge in existence, and from there, ideate. Nothing leads to better insights quicker than starting with the best science.
We bring you a custom set of scientific and best practices (e.g., the science of engagement, memory, story, cool, UX, Gen Z). Then, you ideate with these powerful ideas in a joyful, creative, and impactful process.
Starting with science is especially useful for virtual spaces where structure in ideation is more important. With the foundation of the Start With Science package, you have have a constant return point that anchors your team across a single session or month of ideation.
Office Hours
Get behavioral science on your team.
Get an expert in the domain of behavioral science and the general practice of thinking scientifically and strategically for a few hours every week or month.
Troy and the team help you by providing regular guidance, prototypes, mini-audits, ideations, strategy assistance, or whatever you need right in the moment. The result will be that as you move forward, everything will be reinforced with the best guidance from behavioral science, the most logical thinking, and extra touches from OYF’s staff of strategy and creative experts.
The Experience Squad
If you have new or existing employee or customer experiences that could be improved . . .
Have a team of experts in all aspects of the human experience design ideas for you. We have designed novel ideas for the Netflix platform, Disney Parks, UnitedHealth Wellbeing, Comic-Con, Intel, Apple, Nike, and, in 2020, we’ve helped many companies do impactful, needed, and joyful things with their consumer and workplace experiences.
Led by behavioral scientist and former Disney Imagineer Dr. Troy Campbell, the OYF Experience Squad consists of scientists, visual artists, filmmakers, professors, entrepreneurs, facilitators, organizational experts, applied and stage improv stars, actors, and more. Together, we create truly original and holistic ideas for your experiences.
No one knows how to ideate for human experiences as holistically, practically, and joyfully as the Experience Squad.
Better Data
If you analyze or collect any data, remember that numbers alone are not science . . .
And get yourself an expert scientist to re-analyze, re-think, and make the most of your data through consulting or engaging workshop experiences.
Troy’s academic data has influenced congress and a presidential administration, and his private data work for Netflix and Disney has influenced their platforms and experiences. Troy and his team bring an expertise of the psychology of people who make up your data points and an expertise in hypothesizing in both scientific and generally curious ways to produce new analyses and data strategies.
