The Stories That Inspire Action

How do you turn powerful ideas, company values, and principles into actions? You tell stories, lots and lots of stories! Particularly, you tell the four types of stories that make up the Story Plotter.

Story Plotter is a technique and interactive experience we've used to help Disney deliver better guest experiences, Uber act more inclusively, the creative firm Swift become more authentically originally, and much more.

Below is our manifesto and guide to Story Plotter method and philosophy.